McCann Milton Keynes

This wasn’t just another sports car launch. This was the other sports car launch, announcing the arrival of the stunning new Lotus Emira to a brand new audience.

The campaign featured a bold new look, with a future-facing design language. It meant a whole new way of talking, that was first and foremost ‘for the drivers’.

Working with our friends at McCann Worldgroup, we delivered the live-action and CGI TVC. Our post-production team handled the sound design, grade, motion graphics and online.