Castrol GTX has a complete range of products for different vehicles and driving styles. The brand needed a simple, yet effective way to communicate product benefits to a key audience – independent workshop mechanics across the world.
Working with creative marketing agency, Jaywing, we were involved in all stages of the process: from scripting and storyboarding, through to design and animation. The result was a suite of seven films: firstly, a film which introduced the Castrol GTX range and its promise to ‘help extend engine life’. Then a more detailed (but still short!) film for each product.
Both the agency and client were thrilled with the outcome, and the films are now being translated and rolled out for use globally.