Step on, Step off
Popular escorted tours company, Leger Holidays wanted a new TV ad to showcase their European coach holidays.
With a modest budget they’d been advised by a London agency that they could afford a single-day studio shoot in the UK. We, however, were confident that we could deliver a two-day shoot on location at Lake Garda in Italy. So that’s exactly what we did!
Working with their new creative agency in Sheffield, we handled all Pre-Production requirements including Clearcast approval of the storyboard, casting and shoot logistics. We then flew out to Italy for the shoot itself and had a great time. The (slightly more mature) cast were absolutely crackers and a delight to work with.
In Post-Production, we handled, edit, grade and clean-up of the shots before overseeing the voiceover and audio dub. For the initial launch, we also handled negotiations for the backing track performance rights to “When will I see you again” by the Three Degrees before managing delivery of the ad to broadcasters.
After the initial run, Leger came back for updated graphics and a royalty free backing track adding to the TVC. Three years since the shoot, the ad is still delivering impressive results!