Unscripted family moments
Following the success of Center Parcs’ ‘This is Family’ TV campaign, we were asked to create a series of idents for the brand’s sponsorship of Sky Cinema.
Launching on Christmas day, the short idents would be played before, during ad breaks and after family movies on Sky.
Rushes from the TVC were used to create five storyboards, which were then edited and graded by Space. Two bespoke music tracks were composed and voiceover recorded for the final audio mix.
The ads were managed through the necessary network approvals and delivered via Honeycomb.
Take a look at the finished idents below: