The Castrol MAGNATEC team wanted to create an emotive, yet technical, product film which outlined the benefits of their latest product, Castrol MAGNATEC SUV.
The brief on this project was tricky from the start: As the product launch date was fast-approaching, the delivery deadline was fixed. Yet no creative concept had been selected and the shoot would most-likely need to take place in Asia over the following weeks.
Initially, the client wanted to film in China or India, but our global fixing partners quickly identified that lengthy permitting lead-times meant this would not be possible. Based on the agency’s ‘WIP’ creative idea, we therefore provided recommendations and cost options for alternative locations. In the creative pitch, these were presented to the client along with a detailing timing plan outlining how we would achieve their deadline.
The client was extremely impressed by our solutions-driven approach. In the end, pre-production was delivered in just three weeks (including detailed storyboarding, location scouting, casting, scheduling, logistics and more). We attended a week-long shoot in Malaysia and the edit was approved on version 2!
The client’s ‘thank you’ email said it all: “I want to say a massive thank you to the team who worked on this project. Creating such a high-quality demo film in a matter of weeks is a sensational result and I do not believe many (if any!) other teams would have accepted, committed to and achieved such a feat.”